Learning Objectives

  • What do we mean by a PDF?
  • How to select your design and other PDF basics you need to get started
  • How to syndicate your PDFs once they are complete


This module will cover how you can put together a PDF. It will also talk about why PDFs are important in terms of their SEO benefit and how you can place them on external sites. The PDF is a powerful asset in your content matrix and it is important to utilise them properly.

You will learn where PDFs can be shared to, how many links you need in them, and what level of design is required to capture the attention of your audience. They are a very engaging and popular piece of content with web users and relatively quick to produce.

Lesson Resources