On-Page Optimisation

Learning Objectives

  • Learn how to effectively use your keywords research on your website and what to change
  • Identify the key elements of your webpages that need changing in order to improve your rankings.
  • Improve how potential customers and search engines see and interact with your website
  • Find out why you shouldn’t use meta keyword tags
  • Help Google understand you site better


There are lots of different elements to a webpage that can be optimised in order to help increase search engine rankings and the subsequent traffic generated. This module will look at how to improve your page titles in order to naturally include the relevant keyword, so that Google takes notice. It will also demonstrate how to create the perfect meta description, making sure you write it to the correct length and take advantage of your ad copy in order to boost click-through rate.

Many website owners still implement Meta keyword tags, which is a waste of time. Find out about this SEO myth and why you could be handing your competitors your keyword research on a plate. Another aspect that is often overlooked by site owners is image optimisation in order to improve your visibility in Google image search and give a boost in traffic.

This module also looks at how you can take advantage of rich snippets in order to help Google get an even better understanding of your site. This can be done manually by adding the relevant markup, such as schema.org, via a plugin/extension or you can use the data highlighter tool in Google Webmaster Tools.

As well as being relevant and optimised for the terms that potential customers are searching in the search engines it is very important to take into consideration the user’s experience. Are you making as easy as possible for them to digest this information? This module also looks at the importance of visitors using mobile and tablet devices. Check to see if your site is mobile friendly and see what you can do to make improvements if necessary.

Lesson Resources