Writing an email is not as simple as it sounds. There are so many people writing so many different emails that it is hard to pick out exactly what works. The best approach is the one that talks to people as though they are human beings and not a captive audience waiting to be sold to. The reality is they are tired of being sold to so you are going to have to give them something worthwhile if you expect even a moment of their time.
This lesson walks you through the best practise of crafting an email that will actually be read. Take some time practising the techniques suggested and refining your subject line before you send out your first email to a substantial subscription base.