- Learn how to see if your conversion and tracking code is on your site and working correctly.
- Understand how to make changes to your account with confidence – knowing you can rectify any mistakes you make or knowing what change to attribute the positive results to.
- How to know where to advertise on the display network and practical tips to select tailored sites and broadcasters to advertise on.
- Overcome the temptation of searching for your own adverts with a handy tool hidden away in the Adwords interface.
- Customise the Adwords interface to show the all-important data you want to manage.