This module will introduce you to a really useful tool called 'Link Profiler'. You will learn how to analyse back-links, look into link contexts and discover what is good and what is bad. This is very much a black and white module in the way that you will finish with a sound understanding of what is good practice and what is bad practice when viewing and analysing the link structure that forms the off-page foundation of your website.
This module will show you how to avoid what so many site owners fear most - getting hit with spammy links and penalised by Google without ever engaging in bad practice. A good overview and understanding of your link profile will arm you with the information you need to send the right signals to Google and other search engines moving forward.