Link Analysis

Learning Objectives

  • Learn how to use the Link Profiler to great effect
  • Learn how to differentiate between positive and negative back-links to your site
  • Learn about anchor texts and best practice
  • Learn about link contexts and how you can trace your links back to good and bad origin points


This module will introduce you to a really useful tool called 'Link Profiler'. You will learn how to analyse back-links, look into link contexts and discover what is good and what is bad. This is very much a black and white module in the way that you will finish with a sound understanding of what is good practice and what is bad practice when viewing and analysing the link structure that forms the off-page foundation of your website.

This module will show you how to avoid what so many site owners fear most - getting hit with spammy links and penalised by Google without ever engaging in bad practice. A good overview and understanding of your link profile will arm you with the information you need to send the right signals to Google and other search engines moving forward.

Lesson Resources