Every content strategy and even digital marketing strategy needs a content calendar. You decision on what style that content calendar takes could have a huge bearing on how successful your campaign is. There are lots of options available as we talked about in the video.
The PDF walks you through the template we use which can be recreated in Excel, Google Drives, in a word document or in a hand held diary. The blocks being talked about are those at the core of your content strategy. How you arrange them and lay them out visually is entirely up to you.