This module will show you the fundamental elements you need in place in order to help you rank for local searches in the Google 7-pack local listings. The basic on-page ranking elements such a page title can be edited in order to help improve your local search. This lesson also lays out why your Name, Address, Phone Number (NAP) are important and why consistency across all online listings is key to success. Find out how you can use relevant local directories to your advantage when it comes to strengthen your local rankings. Enrich your websites on-page elements with structured data markup in order to help strengthen your local presence and give Google a deeper understanding of your content. Finally you will be shown how you can optimise your YouTube videos in order to help Local SEO. This includes adding relevant geo-tagging and optimising other elements of your videos.