e-Commerce Marketing, Made Easy…

A full suite of video training, guides, resources, online events & whiteboard videos teaching e-commerce business owners and managers current strategies that will improve conversions and increase sales.

Step by step training videos
Current strategies in e-Commerce
Downloadable guides
Whiteboard video training
Private members only area

If you could get your hands on a tried and tested system for marketing your ecommerce store and finally take precise action on the tasks that make the most difference to your stores success, can you imagine how good you're going to feel? What if you can follow the step by step processes that have built multiple six, seven and even eight figure ecommerce store.

Hi! This is Richard Hill and I'm the owner of Digital marketing agency SEO Traffic Lab and ex owner of multiple ecommerce stores.

Over the last 15 years I’ve sold over $60 million dollars worth of products through my own ecommerce stores and just over 5 years ago now I created what is now one of the most respected digital marketing agencies here in the UK – SEO Traffic Lab, with offices in Lincolnshire and London, with over 16 Google qualifications between our core team !

Our Agency has worked with clients like MotoNovo Finance, Beeston Animal Health, the team at Ebuyer Uk and many other well known ecommerce stores.

Myself and the team can de found speaking at industry events throughout the year, and every three months we run our own ecommerce industry event called Lablive where we team up with our Agency Account managers from Google themselves and deliver a full day of training from both our offices in London and Lincolnshire here in the UK.

Creating an ecommerce store has never been simpler, with multiple platforms and very low potential start up costs, actually creating your store has never been simpler. HOWEVER.. making that store a success, generating traffic, generating orders and making the whole business a success is a whole other story !

When I built my first ecommerce store back in 1998 it was relatively straight forward to rank a site for the products I was selling and generate orders ! But things have changed massively since then and no matter what niche your involved in now the competition is usually very fierce!!

The truth is marketing your ecommerce store now consists of many ever changing moving parts, whether it’s site/platform structure, SEO, PPC, Content Marketing, Social Media , email marketing …. The list goes on.

One of the biggest problems that most site owners have is knowing what to do with each of these aspects of digital marketing. As a digital marketing agency we have taken each and every aspect of the core elements of marketing an ecommerce store and turned this into a full set of processes for each and every service we offer. Which in turn means as a company we can deliver consistent results for our consultancy clients, if one of the ways that a certain element works changes, we simply update that process.

Our consultancy rates start at $15000 per year ($1300 per month) and our minimum contract terms are 6 month. And I personally now charge $5000 per day for personal consultation. These aren't just numbers I pluck from thin air, that's genuinely what people are paying.

So…. we created etoomi – no large monthly fees but the same team, the same processes and the same outcome all delivered in easy to digest modules.

With over 40 years of combined ecommerce experience the team and myself will give you the inside track on how to leverage all aspects of the digital marketing process delivered direct to your desktop, tablet or mobile device.

Over 8 core Modules we will take the guess work out of What’s Working NOW. Giving you full access to our optimized processes and help you plan activity more effectively all with a final outcome of improving conversions and increasing sales.

For a one time investment of $997 you will receive IMMEDIATE Access to all 8 Modules. Covering the exact processes to implement a full ecommerce digital marketing strategy.

Initially covering the basics all the way to advanced modules for those ecommerce site owners who are either starting from scratch or already have an establish presence online. Each step broken down into small digestible sections to ensure you don’t get overwhelmed and stay on track.

Furthermore we have included several bonus resources that when implemented are worth more than the main course modules alone. Just TWO of these being our in house Google Penalty Recovery Toolkit – detailing how to recover from one of the many Google Penalties like the Google Panda Update and the Google Penguin Update.

Another one being our “FES” system “Followup Ecommerce System” which is the actual follow up emails we use to send to clients existing customers that ensures existing customers are 200% more likely to buy from you again - simply copy and paste these templates in to your email system.

Finally, your purchase is 100% Risk Free. If you’re not happy with eToomi for ANY reason, simply let our friendly support team know and we’ll happily refund your money. So to put it another way, you can actually try eToomi for 30 days…. and if you feel you have not had amazing value and actually been given the actual steps to increase revenues to your site then we will refund your investment 100%.

Simply click the green “Get Started Now” button and choose your track and we will see you in the members area !

Get Started Now

What is etoomi?

etoomi is an online training platform dedicated to teaching e-commerce business owners and managers current strategies to help them sell more online.

Step by step training
As soon as you log in you will be given access to step by step training videos, mind maps & resources to help you build success.

e-commerce focus
Our training is completely geared to e-Commerce stores and e-commerce best practice, with an introductory, intermediate and advanced track.

Whiteboard training
Whiteboard training videos live from our HQ that discuss and teach new elements of digital marketing as they develop.

Toolboxes
Access to our the exact tool set that we use for seo, ppc, analytics, email , penalty recover and others.

Membership Portal
All content secured behind our private membership portal (Members only) for easy access 24×7.

Tried and tested
Everything we teach is based on factual examples and tested methods, with our clients transacting over $60 million USD per month.

Qualifed Trainers
All of our trainers are Google Qualifed having passed both Google Analytics and Adwords exams.

Mobile Ready
All our content is built on a responsive platform ensuring it is mobile ready so you can watch all of our training anywhere.

“Richard and his team operate in an open, honest and creative manner and has managed the demands of advising a major financial organisation with the highest degree of support and value..”

Karl Werner
MotoNovo Finance

What does etoomi include?

The Club House: Step by Step Training Portal

The Club House is the central location for all your up-to-date training, brought to you in bite size modules on a weekly basis and split into Introductory, Intermediate and in some instances Advanced levels depending on the topic. Each module is broken down into easy actionable lessons that ensure you don't get overwhelmed with lots of resources and real world examples.

The Lab: Live case studies and training

Working with our consulting clients on a daily basis we get to see first hand what is currently working and "The Lab" will take you behind the scenes of some of the newest strategies. Straight from the clients - straight to you via whiteboard videos and screen capture tutorials.

Introduction to SEO and Auditing

This module looks at the different factors that impact on your sites search engine rankings and how you can improve them. It shows you different tools and methods that are used by the team at the Lab in order to gain a benchmark of where you website is and what needs to be worked on. Learn what the key elements of an SEO strategy are and how you can get started.

1

Audit Tools

Woorank - basic site audit tool. Screaming Frog - on-page audit tools used by professionals. Open Site Explorer - link auditing tool.
2

Keyword Research

How to do keyword research for your site - using Adwords Keyword Planner, Google Analytics, Google Webmaster Tool and your site. Find out why it is important to build up buckets of related keywords and target relevant long-tail keywords.
3

On-page optimisation

How to write great page titles for Google. How to write great meta descriptions for Google. Optimise your H1 headers. Make sure your images are found with correct naming and alt tags. Write good copy to help strengthen your pages ranking ability. Optimise your urls to contain the relevant keywords. Give the search engines more! - use structured data to produce rich snippets in order to further strengthen your organic presence.
4

GA Setup

How to install Google Analytics to help you see how visitors are interacting with your site and how you can improve this with data driven decisions.
5

Usability - Site Speed and Mobile Friendly Sites

How can you make sure your site is as fast as possible for visitors and search engines. Why your site should be optimised for mobile and tablet devices with their market share increasing significantly. How to improve your local presence on Google - make some simple tweaks to give your local traffic a boost.
6

Local SEO

Find out how to optimise your NAP listings. How to increase your ranking in the local 7 pack. Gain relevant local directory links and citations. Use YouTube for local success.
SEO Tool Kit

a bonus to further help you improve your rankings and revenue.

A Complete Step-By-Step Course!