Google Analytics

Learning Objectives

  • Learn why data driven SEO is so important in order to achieve results
  • To understand the basics of Google Analytics
  • Learn how to get the information you need in an easily digestible form using custom dashboards


This module will give you an insight in to why data is so important when you are carrying out SEO or any other form of online marketing on your site. You will be given a basic overview of how analytics works and what information is available to help with your data driven marketing. You will also be provided with and shown how to install custom dashboards that are used at a professional level in order to give clients a quick overview of the essentials KPIs on their website.

Lesson Resources