Resources
Woorank – a great base site auditing tool that looks at all the key elements of your site in relation to
search engines.
Screaming Frog – a piece of crawling software to audit all your on page factors.
http://www.screamingfrog.co.uk/seo-spider/
Open Site Explorer – a link profile analysis tool to see what backlinks your site has and how strong
your site is in the eyes of the search engines
http://www.opensiteexplorer.org/
Google Analytics – key insights into the traffic to your site and how that traffic interacts with your
site.
http://www.google.com/analytics/
Google Webmaster Tools – data, tools and diagnostics for a healthy Gooogle friendly site. See how
Google crawls and indexes your site.
https://www.google.com/webmasters/tools/home?hl=en
GTmetrix – a free tool to analyse your websites speed performance.
Page Speed Insights – a tool from Google giving you an insight into the performance of your site in
terms of speed on both desktop and mobile devices.
https://developers.google.com/speed/pagespeed/insights/
HTML Compressor – a tool rreducing the size of HTML, CSS and JavaScript files.
http://htmlcompressor.com/compressor/
YUI Compressor – a Javascript and CSS minifer designed to reduce the size of your Javascript and CSS
files.
http://yui.github.io/yuicompressor/
Google Analytics Configuration Tool – help you easily setup your analytics account and custom
features such as goals and event tracking.