Woorank – a great base site auditing tool that looks at all the key elements of your site in relation to

search engines.

Screaming Frog – a piece of crawling software to audit all your on page factors.

Open Site Explorer – a link profile analysis tool to see what backlinks your site has and how strong

your site is in the eyes of the search engines

Google Analytics – key insights into the traffic to your site and how that traffic interacts with your


Google Webmaster Tools – data, tools and diagnostics for a healthy Gooogle friendly site. See how

Google crawls and indexes your site.

GTmetrix – a free tool to analyse your websites speed performance.

Page Speed Insights – a tool from Google giving you an insight into the performance of your site in

terms of speed on both desktop and mobile devices.

HTML Compressor – a tool rreducing the size of HTML, CSS and JavaScript files.

YUI Compressor – a Javascript and CSS minifer designed to reduce the size of your Javascript and CSS


Google Analytics Configuration Tool – help you easily setup your analytics account and custom

features such as goals and event tracking.