Woorank – a great base site auditing tool that looks at all the key elements of your site in relation to
Screaming Frog – a piece of crawling software to audit all your on page factors.
Open Site Explorer – a link profile analysis tool to see what backlinks your site has and how strong
your site is in the eyes of the search engines
Google Analytics – key insights into the traffic to your site and how that traffic interacts with your
Google Webmaster Tools – data, tools and diagnostics for a healthy Gooogle friendly site. See how
Google crawls and indexes your site.
GTmetrix – a free tool to analyse your websites speed performance.
Page Speed Insights – a tool from Google giving you an insight into the performance of your site in
terms of speed on both desktop and mobile devices.
Google Analytics Configuration Tool – help you easily setup your analytics account and custom
features such as goals and event tracking.