Resources

Woorank – a great base site auditing tool that looks at all the key elements of your site in relation to

search engines.

www.woorank.com

Screaming Frog – a piece of crawling software to audit all your on page factors.

http://www.screamingfrog.co.uk/seo-spider/

Open Site Explorer – a link profile analysis tool to see what backlinks your site has and how strong

your site is in the eyes of the search engines

http://www.opensiteexplorer.org/

Google Analytics – key insights into the traffic to your site and how that traffic interacts with your

site.

http://www.google.com/analytics/

Google Webmaster Tools – data, tools and diagnostics for a healthy Gooogle friendly site. See how

Google crawls and indexes your site.

https://www.google.com/webmasters/tools/home?hl=en

GTmetrix – a free tool to analyse your websites speed performance.

http://gtmetrix.com/

Page Speed Insights – a tool from Google giving you an insight into the performance of your site in

terms of speed on both desktop and mobile devices.

https://developers.google.com/speed/pagespeed/insights/

HTML Compressor – a tool rreducing the size of HTML, CSS and JavaScript files.

http://htmlcompressor.com/compressor/

YUI Compressor – a Javascript and CSS minifer designed to reduce the size of your Javascript and CSS

files.

http://yui.github.io/yuicompressor/

Google Analytics Configuration Tool – help you easily setup your analytics account and custom

features such as goals and event tracking.

http://gaconfig.com/