Competitor Research

Learning Objectives

  • How to track what your competitors are up to
  • Learn how to factor in your competitors activities into your content plan

Overview

The PDF in this lesson will show you how to use crawlytics to do some extensive competitor research. This will take most of the manual labour out of the process and give you all you need to fuel your content marketing campaign.

The software we will introduce you to is extremely thorough. At the core of your strategy you will need a strong competitor analysis to make sure you position yourselves correctly. Whether you choose to take your marketing a notch above that of your competitors or simply hone in on a niche they have neglected, this is where your insight begins.

Lesson Resources