Link Acquisition

Learning Objectives

  • Learn about different places you can have links to your site placed
  • Learn to pay closer attention to what your competitors are doing
  • Learn how to find key influencers within your industry
  • Ultimately, learn how to increase the authority and ranking capability of your site



This module will cover the labour involved in acquiring links for your site. It will teach you how you EARN relevant links to increase the authority of your site and ultimately rank more strongly for those key terms within your industry sector.

You will learn how to judge directories, remembering local directories, how to analyse the approach your competitors have and find their strongest links, as well as searching for key influencers within your industry using social media. each of these practices take time which is what this module will place emphasis on. For top quality links you really do have to spend the time earning them as there are very few quick wins to be had.