In this first section we are going to focus on Search Ads. Search Ads, within the Search Network, is the text ads that appear at the top of the search results page. This works with a live auction format with users bidding on specific keywords. Advertisers weigh up the cost of advertising in the prominent positions versus the impressions, clicks and conversions of being in such positions.
Measurement & Tracking Conversions – Calls and Contact Forms
Measurement and tracking of your Adwords campaigns is the heartbeat of your pay per click strategy. You cannot make solid business decisions unless you are tracking your conversions. If you are an ecommerce business then conversions will be direct sales. B2B or service based business may track enquiries via calls or emails. Whatever your KPI’s – it needs to be measured. Watch the video so we can show you how.