Social Media Introduction

Learning Objectives

  • Understand the core strengths of social media
  • Learn how to monitor and measure you social media efforts
  • Discover the key tools required to optimise your social media strategy
  • Be able to build your social media strategy


In this lesson we are going to look in depth at the core strengths of social media and why it is an important strand to your digital marketing strategy. I am not going to beat about the bush in this sections because all anyone needs to know when it comes to social media is how you get a return on the time and money you invest into it.

In module 7 we will look in detail at the advertising opportunities connected to each platform and what features they are each equipped with. This is more of an overview lesson that will look at the big picture and how these platforms can work in unison to increase your sales and raise your brand awareness.

Lesson Resources