Writing a Press Release

Learning Objectives

  • How to write a punch heading
  • How to write and deliver your press release

Overview

The age old art of writing a press release has been updated for the digital arena. Journalists now take seconds to decide whether your release will make the cut or not. There is a strict process involved in creating press releases so make sure you are following it to the letter or you will not get passed the spam folder.

The PDF will include the dos and don’ts of writing press releases for a modern audience. The main lesson that will be drilled into you again and again is: Is your subject matter news worthy?

Lesson Resources