Lesson Objectives

  • The power of Pinterest to ecommerce businesses
  • How to make the most out of your boards and attract attention
  • How to measure your success on this fast moving platform


As the video said Pinterest is the biggest growing platform of them all. Its growth to date has surprised many and is largely down to its simple interface. Pinterest is all about seeing what you like and sharing it. In many ways it is where Facebook has come to with people sharing more memes and videos than anything else these days. It seems that the old adage of ‘a picture paints a thousand words’ is true.

This is a very valuable platform for ecommerce businesses because people expect product placement and are often looking for it. Pinterest to many is like a digital catalogue and if they like your stock they will add your boards to their personalised catalogue. Make sure you use Pinterest and optimise the images for the best possible impact they can have using the PDF guide provided.

Lesson Resources