If you are going to spend all that time writing you may as well do it well. The best blogs are those that are full of quality, rich in industry knowledge and entertaining. That is a lot to deliver but once you know the layout of the perfect blog it is far easier to see the woods for the trees.
The way you write your blog will reflect the style and character of your company. Your blog will be able to grow into something of a go to resource for your audience. That is your main goal, and your ultimate ambition. Delivering quality on a weekly basis is no small accomplishment.
The PDF will walk you through how to produce a blog to captivate your audience. They are full of visual aids and different mediums to keep your audience interested in what you have to say. There is also a checklist at the end of the blog that you can use every time you complete one.