e-Commerce Marketing, Made Easy…

A full suite of video training, guides, resources, online events & whiteboard videos teaching e-commerce business owners and managers current strategies that will improve conversions and increase sales.

Hear Tristans' Story
Tristan Low from Wellbeing Fitness on how working with the etoomi team turned his online sales around.

Hear Bridgets’ Story
Bridget Loulie from ITQ Solutions on how working with the etoomi team gave her the confidence to deliver.

What is etoomi?

etoomi is an online training platform dedicated to teaching e-commerce business owners and managers current strategies to help them sell more online.

  • Step by step training

    Each week you will be given access to step by step training videos, mind maps & resources to help you build success.

  • e-commerce focus

    Our training is completely geared to e-Commerce stores and e-commerce best practice, with an introductory, intermediate and advanced track.

  • Whiteboard training

    Whiteboard training videos live from our HQ that discuss and teach new elements of digital marketing as they develop.

  • Monthly webinars

    Monthly Live training webinars with our qualified professionals where you can ask your burning questions.(Platinum)

  • Membership Portal

    All content secured behind our private membership portal (Members only) for easy access 24×7.

  • Tried and tested

    Everything we teach is based on factual examples and tested methods, with our clients transacting over £40 million GBP per month.

  • Qualifed Trainers

    All of our trainers are Google Qualifed having passed both Google Analytics and Adwords exams.

  • Mobile Ready

    All our content is built on a responsive platform ensuring it is mobile ready so you can watch all of our training anywhere.

In my first months membership what will I get ?

Lesson 1 - e-Commerce Site Auditing

Before you can begin optimising your site you have to understand what it is you have now and whether there are any potential issues! Our tested auditing process will walk you through the simple routines that will ensure that your site is built on a strong foundation.

This module will walk you through some tools we use in our Agency business in order to discover what the issues may be and how to utilise these tools to dig deeper into your sites structure.

Lesson 2 - On-Page: Introduction to On-Page Mastery

Setting up your Homepage, category and product pages with what you sell is only the beginning, 1 simple tweak to 80% of the product pages we see will automatically give them a bump in the ranking - guaranteed !

This module will show you how to craft your pages to make them visible to the search engines with technical elements that will ensure when they visit your site their time is used to an optimum.

Lesson 3 - Off-page - Introductory to Link Building

Often referred to as a dirty term in digital marketing "Link Building" is still one of the most important factors in your SEO strategy, although we prefer "Link earning".

In this module you will learn how to analyse your current position gaining an understanding of why your competitors are outranking and selling more products than you. With tried and trusted methods to help your website get more of the market share.

Lesson 4 - Tracking & Reporting

One of the first questions we ask our clients is what level of traffic, orders and conversion rate are they currently getting, and usually we don't get a straight answer. This is quite often because they genuinely don't know.

After this module you will know exactly where every click, visitor and order has come from and know where to focus your marketing efforts.

Lesson 5 - 98% of your customers will not buy..fact

Many of the clients we have worked with in the past have had relatively low conversion rates and its quite common for this to be around the 2% mark, its a proven fact that 98% of visitors to your site will not buy... first time round !

This module will teach you some really easy methods to re-engage with a high percentage of the visitors that come to your site and browse but NEVER buy or return.

Bonus - Google Penalty Toolkit

Have Penguin, Panda or the Hummingbird update effected your site? By now we have all heard of Google's penchant for different animals within their algorithm but do you understand them and the affects they can have on your business?

In this module we will show you how to identify if your site has been affected by any of the major Google Updates and show you step by step the best practice to recover and avoid such penalties in the future.

Fully Responsive Mobile Ready Pages

etoomi automatically generates fully responsive pages so you can watch all the training on your mobile or tablet at no extra cost.

Get Started NowAccess the member area minutes from now.

Who are the team behind etoomi.com ?

SEO Traffic Lab Story

The team behind etoomi are digital marketing agency SEO Traffic Lab,  a Lincolnshire based SEO & Digital Marketing Company focused on Performance Driven Digital Marketing with offices in Gainsborough, Lincolnshire and London. Our unique combination of dedicated conversion rate optimisation, technically led  and content driven search marketing makes sure that our digital marketing campaigns drive growth with a measurable return on investment.

We have delivered across a variety of competitive industries including finance, fashion, motor and home to name a few. Every client is very different and we look forward to welcoming you to the SEO Traffic Lab Family.

Richard Hill
CEO & Founder

Andrew Birkitt
Technical Manager

Matt Williamson
Digital Marketing Manager

Chris Crick
New Media Account Manager

We create amazing digital strategies that make you more profitable.

Our fundamental mission is to create results that can transform a business. To rival some of the world’s top digital marketing agencies with a superior service based on dedicated customer experience, real results and a focus on delivering what we said we’d do.

Richard Hill, CEO & Founder

What our clients say about SEO Traffic Lab

“The Team met our reservations head on, and after an astounding first 6 months we have been amazed by what they have achieved.”

Mark Proctor, Beeston Animal Health

“If you are looking for a Agency that is engaged, creative and proactive then for MotoNovo they have certainly fitted the bill.”

Karl Werner, MotoNovo Finance

The History of SEO Traffic Lab at a Glance

SEO Traffic Lab founded

By 2009, Richard our CEO & Founder had been selling technology products through his own variety of e-commerce stores and distributing computer components through the UK’s top tier e-commerce channels for over 10 years. SEO Traffic Lab was founded after consistent requests to consult with these top tier e-commerce companies and Richard’s very first client is still a client today.

E-Commerce & digital marketing

Managing multiple e-commerce stores and taking on more digital marketing clients saw 2010 focus heavily on the SEO side of the business although day to day was mixed between being in the trenches with our very own e-commerce sites some doing well in excess of £1m a year and other clients exceeding that in a month.

Full time SEO Traffic Lab

Richard commits to running SEO Traffic Lab full time bringing with him Andy Birkitt as the first official “Lab” member. Establishing SEO Traffic Lab as Lincolnshire’s only real choice for “Performance Driven Digital Marketing” and working with clients globally in some of the toughest verticals worldwide, finishing the year off with a fresh office move.

Digital Conferences

Kicking the year off with a spree of recruitment taking the team to 6 and investing heavily into our client management systems and digital delivery framework. Presenting at Local & National Digital Conferences and providing a digital strategy to household names saw the company focus hard on implementation of their promise: To deliver real business changing results.

Team expands & office move

On the move again to the “The Penthouse” of Mercury House allowing space for further recruitment, taking the team to 9. The latest launch of the SEO Traffic Lab website focusing on quality and industry relevant content for readers and clients through live training events, webinars and a string of industry conferences. In addition to gaining 16 separate Google Qualifications throughout the Team and gaining Google Partner Status.

etoomi works with all e-Commerce platforms

Our training works perfectly with all these platforms…

Simple step by step video guides in your own Secure Membership Portal

The Club House: Step by Step Training Portal

The Club House is the central location for all your up-to-date training, brought to you in bite size modules on a weekly basis and split into Introductory, Intermediate and in some instances Advanced levels depending on the topic. Each module is broken down into easy actionable lessons that ensure you don't get overwhelmed with lots of resources and real world examples.


The Lab: Live case studies and training

Working with our consulting clients on a daily basis we get to see first hand what is currently working and "The Lab" will take you behind the scenes of some of the newest strategies. Straight from the clients - straight to you via whiteboard videos and screen capture tutorials.


Training Webinars: Get Your Questions answered Live

As a Platinum member you get exclusive access to our monthly training webinars and all the recordings of previous webinars.  Once a month members of the team will present a specific topic and at the end we will open up the lines and you will be able to ask our presenters any thing. This is your direct line to a team of digital marketing experts once a month, all recorded and archived so you can play it back when ever you like.

Even More Features & Tools

  • Step by Step – Each module is broken into specific lessons, go at your own pace, pause the lesson. Download the PDF's and Resources.
  • Drip fed – Each Module is drip fed on a weekly basis, no more overwhelm when it comes to your ecommerce digial marketing strategy.
  • Secure Membership Portal – Once a member of etoomi you will be provided with your own unique login which will give you immediate access to the resources.
  • Direct access to our own toolset – your own unique resources section, with links to the tools we use day in day out, no more second guessing which tools to use.

30 Day Money Back Guarantee

Your purchase is 100% Risk Free. If you’re not happy with etoomi for any reason, simply let our friendly support team know (via email) and we’ll happily refund your money

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Frequently Asked Questions & Answers

  • q-iconDo you provide support if I get stuck using Etoomi?

    Of course! Our friendly support team are available to help you through your issues. We’ll guide you in the right direction and help you get past any issues you have