Lesson 1 - e-Commerce Site Auditing

Before you can begin optimising your site you have to understand what it is you have now and whether there are any potential issues! Our tested auditing process will walk you through the simple routines that will ensure that your site is built on a strong foundation.

This module will walk you through some tools we use in our Agency business in order to discover what the issues may be and how to utilise these tools to dig deeper into your sites structure.

Lesson 2 - On-Page: Introduction to On-Page Mastery

Setting up your Homepage, category and product pages with what you sell is only the beginning, 1 simple tweak to 80% of the product pages we see will automatically give them a bump in the ranking - guaranteed !

This module will show you how to craft your pages to make them visible to the search engines with technical elements that will ensure when they visit your site their time is used to an optimum.

Lesson 3 - Off-page - Introductory to Link Building

Often referred to as a dirty term in digital marketing "Link Building" is still one of the most important factors in your SEO strategy, although we prefer "Link earning".

In this module you will learn how to analyse your current position gaining an understanding of why your competitors are outranking and selling more products than you. With tried and trusted methods to help your website get more of the market share.

Lesson 4 - Tracking & Reporting

One of the first questions we ask our clients is what level of traffic, orders and conversion rate are they currently getting, and usually we don't get a straight answer. This is quite often because they genuinely don't know.

After this module you will know exactly where every click, visitor and order has come from and know where to focus your marketing efforts.

Lesson 5 - 98% of your customers will not buy..fact

Many of the clients we have worked with in the past have had relatively low conversion rates and its quite common for this to be around the 2% mark, its a proven fact that 98% of visitors to your site will not buy... first time round !

This module will teach you some really easy methods to re-engage with a high percentage of the visitors that come to your site and browse but NEVER buy or return.

Bonus - Google Penalty Toolkit

Have Penguin, Panda or the Hummingbird update effected your site? By now we have all heard of Google's penchant for different animals within their algorithm but do you understand them and the affects they can have on your business?

In this module we will show you how to identify if your site has been affected by any of the major Google Updates and show you step by step the best practice to recover and avoid such penalties in the future.

Fully Responsive Mobile Ready Pages

etoomi automatically generates fully responsive pages so you can watch all the training on your mobile or tablet at no extra cost.

The Club House: Step by Step Training Portal

The Club House is the central location for all your up-to-date training, brought to you in bite size modules on a weekly basis and split into Introductory, Intermediate and in some instances Advanced levels depending on the topic. Each module is broken down into easy actionable lessons that ensure you don't get overwhelmed with lots of resources and real world examples.

The Lab: Live case studies and training

Working with our consulting clients on a daily basis we get to see first hand what is currently working and "The Lab" will take you behind the scenes of some of the newest strategies. Straight from the clients - straight to you via whiteboard videos and screen capture tutorials.

Training Webinars: Get Your Questions answered Live

As a Platinum member you get exclusive access to our monthly training webinars and all the recordings of previous webinars.  Once a month members of the team will present a specific topic and at the end we will open up the lines and you will be able to ask our presenters any thing. This is your direct line to a team of digital marketing experts once a month, all recorded and archived so you can play it back when ever you like.