e-Commerce Marketing, Made Easy…

A full suite of video training, guides, resources, online events & whiteboard videos teaching e-commerce business owners and managers current strategies that will improve conversions and increase sales.

AS FEATURED ON:

If you could get your hands on a tried and tested system for marketing your ecommerce store and finally take precise action on the tasks that make the most difference to your stores success, can you imagine how good you're going to feel? What if you can follow the step by step processes that have built multiple six, seven and even eight figure ecommerce store.

Hi! This is Richard Hill and I'm the owner of Digital marketing agency SEO Traffic Lab and ex owner of multiple ecommerce stores.

Over the last 15 years I’ve sold over $60 million dollars worth of products through my own ecommerce stores and just over 5 years ago now I created what is now one of the most respected digital marketing agencies here in the UK – SEO Traffic Lab, with offices in Lincolnshire and London, with over 16 Google qualifications between our core team !

Our Agency has worked with clients like MotoNovo Finance, Beeston Animal Health, the team at Ebuyer Uk and many other well known ecommerce stores.

Myself and the team can de found speaking at industry events throughout the year, and every three months we run our own ecommerce industry event called Lablive where we team up with our Agency Account managers from Google themselves and deliver a full day of training from both our offices in London and Lincolnshire here in the UK.

Creating an ecommerce store has never been simpler, with multiple platforms and very low potential start up costs, actually creating your store has never been simpler.  HOWEVER.. making that store a success, generating traffic, generating orders and making the whole business a success is a whole other story !

When I built my first ecommerce store back in 1998 it was relatively straight forward to rank a site for the products I was selling and generate orders !  But things have changed massively since then and no matter what niche your involved in now the competition is usually very fierce!!

The truth is marketing your ecommerce store now consists of many ever changing moving parts, whether it’s site/platform structure, SEO, PPC, Content Marketing, Social Media , email marketing …. The list goes on.

One of the biggest problems that most site owners have is knowing what to do with each of these aspects of digital marketing. As a digital marketing agency we have taken each and every aspect of the core elements of marketing an ecommerce store and turned this into a full set of processes for each and every service we offer.  Which in turn means as a company we can deliver consistent results for our consultancy clients, if one of the ways that a certain element works changes, we simply update that process.

Our consultancy rates start at $15000 per year ($1300 per month) and our minimum contract terms are 6 month. And I personally now charge $5000 per day for personal consultation. These aren't just numbers I pluck from thin air, that's genuinely what people are paying.

So…. we created etoomi – no large monthly fees but the same team, the same processes and the same outcome all delivered in easy to digest modules.

With over 40 years of combined ecommerce experience the team and myself will give you the inside track on how to leverage all aspects of the digital marketing process delivered direct to your desktop, tablet or mobile device.

Over 8 core Modules we will take the guess work out of What’s Working NOW. Giving you full access to our optimized processes and help you plan activity more effectively all with a final outcome of improving conversions and increasing sales.

For a one time investment of $997 you will receive IMMEDIATE Access to all 8 Modules.  Covering the exact processes to implement a full ecommerce digital marketing strategy.

Initially covering the basics all the way to advanced modules for those ecommerce site owners who are either starting from scratch or already have an establish presence online.  Each step broken down into small digestible sections to ensure you don’t get overwhelmed and stay on track.

Furthermore we have included several bonus resources that when implemented are worth more than the main course modules alone. Just TWO of these being our in house Google Penalty Recovery Toolkit – detailing how to recover from one of the many Google Penalties like the Google Panda Update and the Google Penguin Update.

Another one being our “FES” system “Followup Ecommerce System” which is the actual follow up emails we use to send to clients existing customers that ensures existing customers are 200% more likely to buy from you again - simply copy and paste these templates in to your email system.

Finally, your purchase is 100% Risk Free. If you’re not happy with eToomi for ANY reason, simply let our friendly support team know and we’ll happily refund your money.   So to put it another way, you can actually try eToomi for 30 days…. and if you feel you have not had amazing value and actually been given the actual steps to increase revenues to your site then we will refund your investment 100%.

Simply click the green “Get Started Now” button and choose your track and we will see you in the members area !

Get Started Now

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  • Step by Step Training

    As soon as you log in you will be given access to step by step training videos, mind maps & resources to help you build success.

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“Richard and his team operate in an open, honest and creative manner and has managed the demands of advising a major financial organisation with the highest degree of support and value..”

Karl Werner
MotoNovo Finance

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Introduction to SEO and Auditing

This module looks at the different factors that impact on your sites search engine rankings and how you can improve them. It shows you different tools and methods that are used by the team at the Lab in order to gain a benchmark of where you website is and what needs to be worked on. Learn what the key elements of an SEO strategy are and how you can get started.

  • 1

    Audit Tools

    Woorank - basic site audit tool. Screaming Frog - on-page audit tools used by professionals. Open Site Explorer - link auditing tool.

  • 2

    Keyword Research

    How to do keyword research for your site - using Adwords Keyword Planner, Google Analytics, Google Webmaster Tool and your site. Find out why it is important to build up buckets of related keywords and target relevant long-tail keywords.

  • 3

    On-page optimisation

    How to write great page titles for Google. How to write great meta descriptions for Google. Optimise your H1 headers. Make sure your images are found with correct naming and alt tags. Write good copy to help strengthen your pages ranking ability. Optimise your urls to contain the relevant keywords. Give the search engines more! - use structured data to produce rich snippets in order to further strengthen your organic presence.

  • 4

    GA Setup

    How to install Google Analytics to help you see how visitors are interacting with your site and how you can improve this with data driven decisions.

  • 5

    Usability - Site Speed and Mobile Friendly Sites

    How can you make sure your site is as fast as possible for visitors and search engines. Why your site should be optimised for mobile and tablet devices with their market share increasing significantly. How to improve your local presence on Google - make some simple tweaks to give your local traffic a boost.

  • 6

    Local SEO

    Find out how to optimise your NAP listings. How to increase your ranking in the local 7 pack. Gain relevant local directory links and citations. Use YouTube for local success.

  • SEO Tool Kit

    a bonus to further help you improve your rankings and revenue.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Monitoring and Measuring Success

This module looks at tracking your sites progress and how visitors interact with it using Google Analytics. It also looks at how you can improve your sites performance in Google with Google Webmaster Tools. Finally advanced keyword techniques are examined in order to further progress your SEO campaign.

  • 1

    Google Analytics

    What data to look at and how to effectively mine that data. Setting up custom dashboards.

  • 2

    Google Webmaster Tools

    Understanding how Google sees your site. Using the data provided to get some quick wins in order to increase your rankings.

  • 3

    Advanced Keywords

    Techniques employed to further enhance initial keyword research

  • Custom Dashboard

    bonus dashboards included and installation instructions.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Building Site Authority

This module looks at how you can analyse your link profile in order to decide whether you need to improve it. It also looks at how you can earn relevant, quality links in order to increase your sites authority and improve your search engine rankings. Finally it shows you how to check whether you have been hit by a Google Penalty such as Panda or Penguin and how you can go about improving this.

  • 1

    Link Analysis

    Analyse your link profile. Learn how you can improve your profile and increase your sites authority in the eyes of the search engines.

  • 2

    Link Acquisition

    Learn how to earn relevant high quality links. Learn how to identify links that are worth having from your competition.

  • 3

    Penalty Recovery

    Learn how to identify if you have been hit with a Google penalty and which one. Learn how to recover from a Panda Penalty. Learn how to recover from a Penguin Penalty. Learn how to use the Disavow Tool and whether it is necessary.

  • SEO Tool Kit

    bonus resources included to help with your sites SEO

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Conversion Rate Optimisation

This module looks at conversion rate optimisation and how you can analyse and improve the way customers interact with your website. Are they completing the desired actions or goals on your site, if not see how you can make simple changes that will noticeably improve your conversions.

  • 1

    Heatmapping

    Learn why heatmapping is important. Learn how to install heatmapping. Learn how to analyse and improve the data obtained through heatmapping analytics.

  • 2

    Advanced Analytics

    Find out how to setup Google Analytics in order to be able to improve your conversions. Setup Goals to help identify drop-out. Improve Bounce Rate.

  • 3

    A/B Testing

    Learn why A/B testing is so important for continual improvement. Learn how to carry out A/B testing on your site.

  • 4

    User Testing

    Why you should get independent users to visit and test your site following a desired course of action. Find out how you can source independent website testers for this process.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Building Basic Content Matrix

Your content matrix is the sum of many parts that you can select to suit your business digital marketing needs. How your content matrix is formed comes down to your choices based on competitor research, tried and tested methods, and the type of business you wish to project.

  • 1

    Website Content

    Optimise the five pages crucial to any ecommerce site. Find your brand voice and draw out your story. Add quality content to website pages via product descriptions. Write content that search engines will appreciate.

  • 2

    Content Hub

    Choose the right content hub according to budget/time management/objectives. Optimise your content hub for maximum conversion.

  • 3

    Social

    Introduction to the broad strand of social as a marketing tool. Learn the top takeaways for each social media platform.

  • 4

    Email

    Introduction to the effective strand of email marketing. Learn how to set up an opt-in box on your website. Understand the scope of email and the possibilities.

  • 5

    Press Release

    Introduction to press releases and their potential. How to reach out to the right people. Find out what is news worthy subject matter.

  • 6

    PDF

    What do we mean by a PDF?. How to select your design and other PDF basics you need to get started. How to syndicate your PDFs once they are complete.

  • 7

    Content Calendar

    How to create a great resource to organise your content. Discover some fantastic tools to help with the process of content creation.

  • 8

    Competitor research

    How to track what your competitors are up to. Learn how to factor in your competitors activities into your content plan.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

In-Depth Content Marketing

  • 1

    How to write the perfect blog

    A guide to writing the perfect blog. Get your checklist for crafting a great blog every time you write.

  • 2

    Writing an Email

    The mechanics of writing an email. The different writing styles employed by different businesses.

  • 3

    Writing a Press Release

    How to write a punch heading. How to write and deliver your press release.

  • 4

    PDF

    What to write about in a PDF. How the craft an engaging PDF.

  • 5

    Expert Outreach

    How to reach out to key influencers and experts within your field. A guide on being persistent and professional in your pursuit of great outreach. Learn the benefits of great outreach. How to make the most of outreach opportunities and make them worth the graft.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Social Media Strategy

Who are you trying to reach? What makes your brand so interesting that people will want to talk about it and share it with their friends?

  • 1

    Facebook

    How to make the giant of social media work for you. Advertisements – big business on Facebook or just big business for Facebook?. Getting to grips with Facebook analytics.

  • 2

    Twitter

    How to tweet your way to success. How to increase ROI with the time designated to Twitter engagement. Getting to grips with Twitter analytics.

  • 3

    YouTube

    Utilising the video master and adding a powerful medium to your marketing strategy. How to optimise YouTube for the most benefit. What analytics can be accessed on YouTube to track your success?.

  • 4

    LinkedIn

    Making the most out of this professional business to business platform. How to utilise groups and increase followers. Getting to grips with LinkedIn analytics.

  • 5

    Instagram

    The new kid on the block – is it worth mastering?. How to optimise hashtags and get your products greater reach. Find out what analytics are available on Instagram?.

  • 6

    Pinterest

    The power of Pinterest to ecommerce businesses. How to make the most out of your boards and attract attention. How to measure your success on this fast moving platform.

  • 7

    Social Media Strategy

    How to build your killer social strategy. A guide on how to monitor and measure your campaign. It’s all about KPI and ROI.

A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

Paid Marketing

Setting up a Pay Per Click (PPC) Campaign within Google Adwords or Facebook can be a daunting and time consuming task. After running through our step by step guide you will ensure your not missing your slice of the revenue from paid media.

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A Complete Step-By-Step Course!

Worksheets And Regular Updates!

Awesome Customer Support Team!

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Bridget, Founder Company Inc.

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Tristan, Founder Company Inc.

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What Makes eToomi the right choice compared to the other options ?

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  • Monthly On-Going Costs
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Here's Why You Should Give It A Try

I want to accept your investment only if you are satisfied with it.

So get [your product name] now. You get 60 Days to go through everything. If you don't think you've gotten 10x the value of your investment, contact Support here and ask for your money back.

Plus These 3 Awesome Bonuses When You Act Right Now

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Frequently Asked Questions And Answers

Q1) Do you provide support if I get stuck using Etoomi? +

Of course! Our friendly support team are available to help you through your issues. We’ll guide you in the right direction and help you get past any issues you have.

Q2) Why is the course sold In US $ when your based in the UK and in the UK they sell in £ sterling? +

Simply our course has been designed to be sold worldwide and currently our shopping cart system will only allow 1 currency so we made the decision to sell in $ as this currency is more recognised worldwide.

Q3) What level doe the course teach at? +

The course has been designed so whether your’e just beginning your ecommerce marketing or whether you have already been marketing online for many years, it cover training from beginner, intermediate and advanced.

Q4) Looking at the modules it seems like a lot of work to implement everything, is it? +

Each Module is broken down into bite sized lessons that can be paused and re listened to at any time you wish. So you go at your own pace and work through the modules when you wish. However we do recommend that you take each core module and focus on completing the tasks in a timely manner to get maximum return from your course investment.

Q5) Can I implement everything myself that you teach? +

Simply Answer yes! Although you may decide depending on your own internal team skills that you may outsource certain tasks to others, but this is not necessary.